Nicolas Ghesquière has unveiled “Series 4”, the new Louis Vuitton advertising campaign for the Spring-Summer 2016 collection. The famous French House innovates once again in this latest chapter, calling on Japanese video game creator Square Enix to join a visual and virtual dialogue with images shot by Juergen Teller and Bruce Weber.

And who’s better for the job than the lovely and strong Lightning, the heroic figure in the cult series “Final Fantasy”. Combative, sensitive, strong and bold – the Louis Vuitton heroine reveals her multiple facets in the new “Series 4” campaign. In a single work : perfect to express the creative explorations of Louis Vuitton as the Maison pushes the boundaries of reality and dreams.

You can of course also find some others well-known “personnalities”, such as the Korean actress Doona Bae, Louis Vuitton’s new heroine, or the american actor actor Jaden Smith with the “gang of girls”.

In last september, the French house already shown its love for the Anime world. Maybe we should have known when Fernanda Ly stepped onto the runway, with her pastel pink hair and long eyelashes – looking a lot like Lightning herself – than more surprises were about to show very soon.

So ready to the Louis Vuitton‘s look ?



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