C3 Anime Festival Asia Singapore 2017 (C3AFASG17) formerly known as Anime Festival Asia, the region’s biggest premier festival for Japanese Popular Culture and anime, took place in Singapore from 24 – 26 November 2017. Held at Suntec Singapore Convention and Exhibition Centre. C3AFASG17 was supported by the leaders of the Anime and Japanese Pop culture industry and offer the best of Japanese content, music, food, technology and merchandise direct from Japan.

Last year, the festival saw over 210,000 attendees (94,000 in Singapore, 62,000 in Indonesia, 55,000 in Thailand). This year, the festival has expanded beyond South-east Asia to include Bangkok, Jakarta and Tokyo, and is slated for Hong Kong in February 2018.

Music and J-pop lovers have snapped up all VIP tickets of the Japan Music Festival: I Love Anisong concerts and Idol Showcase for the 3 days event. Featuring well-known Japanese artistes in Singapore for the first time. They include, 乃木坂 46 (NOGIZAKA46), ClariS, Ayasa, Shiena Nishizawa, Tomohisa Sako, Luce Twinkle Wink☆, Moso Calibration, and Iris.

One of the highlights of C3AFASG2017 is the highly anticipated performances by Anisong artistes, as well as special appearances from industry guests and star cosplayers. Festival goers went gaga for celebrity cosplayers like, Thames Malerose from Thailand, and Serg Loki from Russia who attended Singapore for the first time. Other star cosplayers visitors include, Angie (from Malaysia), Baozi & Hana (from China), Enako (from Japan),  (Liyuu from China), Rosiel Kayou (from Japan), and Punipun (from Indonesia).


Offers a kaleidoscope of the best of Japanese pop culture, from food to technology, local talent and themed showcases. Fans and cosplayers can refuel at the Food Street, with delicious Japanese treats from Nissin and Monster Curry amongst other stalls.

There’s also the popular mobile game series, Ikemen Sengoku from Cybird Ikemen, the game features Japan’s most famous and handsome Sengoku warlords. Their guest cosplayer hiroto gives autographs and kabedons to the otome fans. The game is free to play on android and iOS store.

Apart from local performances, event goers can also check out the Creators Hub where aspiring anime hobbyists and interest groups set up booths to share and sell their anime-related artwork and crafts.The best cosplayers in the festival was scouted to show off their cosplay in the Cosplay Singles Showcase on 25 November Saturday. They can also register to join the World Cosplay Summit 2018 at the festival.

There are specialized booths for Black Butler: Book of the Atlantic and SACRA Music at the festival. These experiential booths, which are in Singapore for the first time, will bring a new level of experience for festival-goers. The Black Butler booth will feature a Victorian era style setting where fans can get together to celebrate the movie release and be immersed in the world of Black Butler.

This year, C3AFASG17 also showcase brands who tap on technology to promote Japanese popular culture. The SONY Music Entertainment Japan booth feature technology advances in Virtual Reality (VR) and Augmented Reality (AR) as well as Sony’s new IP character, Daifuku-kun. There’s also Kunkun body, a body odour measuring solution by Konica Minolta, and Aniplex’s Saekano ♭ Shop featuring a life-sized Kato Megumi figurine from the hit anime series “How to Raise a Boring Girlfriend.” The figurine is extremely rare with only 20 pieces made, it would be sold at SGD$25,000 to one avid fan. The booth also feature an AR component where fans can be immersed into the storyline of the anime.

“Year on year, C3 AFASG goes all out to curate and bring the best J-pop content to the region. As interest in all aspects of Japanese popular culture continues to soar locally and in Singapore, we are set to bring a stellar line-up with something for everyone. We hope that visitors will find something new and to love at the festival, as we mark our 10th show,” said C3 AFA Organiser Shawn Chin, and SOZO’s Founder and Managing Director.

About SOZO (www.sozo.sg)

Tapping on Japan’s diverse wealth of entertainment content since the company was started in 2009, SOZO has positioned itself to be the ‘bridge’, connecting Japan to SE Asia – by showcasing quality concerts, engaging retail experiences and creating meaningful online engagement to audiences and businesses across South East Asia.

With a presence across SE Asia in Singapore, Jakarta, Bangkok, Penang, Manila and Tokyo, SOZO is the owner and operator of ‘AFA – Anime Festival Asia’ brand internationally, as well as entertainment concert platforms such as ‘I Love Anisong’ and ‘JMF – Japan Music Festival’ Concert Event Series, which has consistently brought in top Japanese artists from Japan. SOZO also operates ‘WOW JAPAN’, SE Asia’s #1 Japanese Pop Culture focused media network, covering 3 languages with a reach of over 3 Million across South East Asia. For more information about SOZO, visit: www.sozo.sg.

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