Body standards in Japan are a bit extreme, given the data that Japan follows stricter obesity standards compared with Western countries. Runways have often been categorized as non-compliant for plus-size fashion.
To tackle negative body stereotypes, Ai Momoka, who is a full-time nurse and a plus-size model and produces plus-size models and plus-size girls groups. It has taken the lead in decrying fat-shaming by hosting the very first fashion show by plus-size models in 2017. Beauty is for her much more than a slim frame. It’s about embracing the fact that women come in all shapes and sizes.
Ai Momoka bring her brand Peach Spice for this runway in collaboration with the website Gold Japan !
Each model has different body shape to show that all plus-size girls are uniques !
More and more Plus-Size runways appear in the Japan fashion industry since 2014.
Be a Pocchari (Plus-size) is no long seen as a bad thing. Maybe it could also change a bit Japanese mentality towards them.
At Tokyo Street Style, we truly hope that those kind of event !