Naoto, a famous dancer of J-Pop dance and vocal group EXILE, and a leader and dancer of J-Pop dance and vocal group Sandaime J Soul, has created in 2015 STUDIO SEVEN. EXILE Naoto, the designer and creative director, designed his brand with a unique sense of fashion which envelops the musical and artistic influences of dance.

GU and STUDIO SEVEN will released their second collection, “A NEVERENDING DREAM” from 2020 June 1st!


The first collaboration series which was a big hit last year, is back with a new theme: Evolution.

Fusing inspiration from street culture of the ’90s with elements of modern fashion, the Tokyo fashion brand EXILE NAOTO-led label continue to urge everyone pursue their childhood dreams. The expansive collection’s highlights include patched up work shirts, denim shorts, reconstructed two-toned oversized T-shirts and jogger pants. Plain and striped logo-focused shirts also join the mix, along with matching work shirts and shorts in hues of black, khaki and neon green. The collection is designed for men and women (unisex clothes), as well as for kids.

The collection will be available for purchase at GU Japanese stores and on the international webstore.

Since GU is a basic brand offering affordable prices for everyone, it will allow STUDIO SEVEN, a quite expensive brand, to promote their brand and touch to more people.

EXILE Naoto released a music video「O.Y」for the launch of the second collaboration, don’t hesitate to check it out !

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