The “Shiseido Beauty Square” beauty establishment at the opposite of Harajuku Station has released a key Halloween visual of their ambassador Kyary Pamyu Pamyu.


Art Work by Shiseido makeup artist Tadashi Harada

The hair of the singer expresses “fantasy and mysterious beauty” where a dark and romantic world runs through Harajuku. Gothic, spooky, suspicious and fantastic sweetness are visualized through Kyary Pamyu Pamyu.


“Beauty Square”
develops various beauty projects that stimulate aesthetic curiosity thanks to the collaboration with top makeup artist of Shiseido Tadashi Harada under the theme of “Beauty Diversity”.

Kyary, brand ambassador

This is not the first time that Kyary has collaborated with Shiseido: the young ponponpon singer has been appointed Ambassador of the brand to stimulate the aesthetic curiosity of millennials in Japan and abroad, and various beauty activities will take place throughout the year.

A Halloween ZEPETO version from Kyary Pamyu Pamyu and Beauty Square is now available!

Only for visitors! You can take a commemorative photo with “Beauty Square Collaboration Avatar Halloween Version” with Kyary Pamyu Pamyu and her dynamic 3D virtual avatar social app “ZEPETO” at the store’s big LED.

If you project your own original avatar on the store’s large LED screen, you can snap a commemorative photo with Kyary Pamyu Pamyu’s Collaborative Avatar.

In addition, in the “ZEPETO” application, hairdressing items corresponding to the avatar of the collaboration are distributed. If you create an avatar ahead of time and come to the store, you can take a commemorative photo with the same hairstyle!

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