Ranzuki, a Shibuya street magazine that was discontinued in 2016, is back on YouTube ! Exclusive models and popular tiktokers have also been announced.
On April 3, the company launched its Ranzuki Asia YouTube channel, which provide contents centered on trendy Korean culture. The channel will be operated by R, a new company created to spread new trends focused on the Ranzuki project.
‘Ranzuki’ relaunched on YouTube
Ranzuki magazine, which had gained great popularity among teenage girls, changed its path and went to YouTube: “Instead of using the popular teen TikToker as exclusive models, we’re going to launch a YouTube channel to become a new source of trends in teen culture.”
“The concept is youth, Japanese teenagers who are inspired by Korean culture. Based on the trend of Korean culture, we will be broadcasting life-size content that teenage viewers can enjoy.”
Fashion and makeup videos such as “school makeup that the teacher will not forbid”, “TikTok popular ranking chosen by the Ranzuki models” or “Keywords you definitely want to know if you get a Korean boyfriend” are planned and will be uploaded.
Reiwa “Ranzuki” exclusive models brings together unique members
The new “Ranzuki” models are not only “cute” but seek to be a unique group.
“I have about 1 million followers on TikTok.” Karen enjoys a popularity that appeared immediately when she released a collaboration product and shared with about 600,000 TikTok followers. At the moment the magazine has a total of 10 models, like Mizuho Sakamoto and Mai-ying!
Ranzuki, a former Gyaru magazine
Previously, the magazine represented the Gyaru style and was published monthly in Japan by Bunka-sha Publishing and Co. Ranzuki mainly targeted women in their teens and showed its preference for dark skin and Shibuya109 products.
The magazine was first published in 1998, under the name Ranking Daisuki (ランキング大好き “Ranking Loving”). The name Ranzuki appeared later in August 2000, and later spawned its special edition which became independent as Jelly in 2006. It was interrupted by the August 2016 release. Although it was relaunched as a web magazine once in March 2017, the site was closed again at the end of August 2018.