The famous casual sportswear line announced a collaboration with the Japanese brand HYKE untitled “adidas Originals by HYKE”. Both brands brought their own personality into this work to propose shoes, clothes and even accessories. The collection will start first officially on March 11 at their shop on the third floor in the ISETAN mall in Shinjuku, then from the 18th, sales will extend nationwide.

HYKE’s designers Hideaki Yoshihara and Yukiko Ode started working as designers in 1998. The brand is marked by a simple, clean aesthetic with an emphasis on materials and tailoring. After presenting their new collection at Runway show for Autumn/Winter 2005 they continued until Spring/Summer 2009. In the same year, they decided to take a leave from current work for a while. However, after about 3 years of break, they resume their work from Autumn/Winter 2013 collection.

This year, they are back with their familiar edgy yet vintage feel which they brilliantly managed to put into each piece, adding a new use of python motif and using their mostly used colors : black, white, grey and blue. They have also released a whole new collection for Spring/Summer 2015 (which you can find on their official website).



The prices range is rather wide as you can find pieces from 30€ (~4,000 yen) to 164€ (22,000 yen) and around 112€ (15,000 yen) for the clutch bag and 142€ (19,000 yen) for the shoes.


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