Every time an anime come back to life, a bunch of goodies and brand collaborations are flooding the fashion market. This time, the excitement is created around the release of ドラゴンボールZ 復活の「F」 (Dragon Ball Fukkatsu no F) on April 18th. Fashion brand B.C STOCK has collaborated with the anime legend Dragon Ball Z to make this limited collection.
Surfing on the eighties and nineties revival trend, brands are targeting adults nostalgic of their childhood memories. In Japan, collaborating with anime licence is one of the best way to open your brand to new customers. For example, Yohji Yamamoto got attention from younger customers thanks to his new label “Y-ground” which has based its marketing on an Evangelion collaboration. Affordable price with fashionable designs and a nostalgic twist seems to be a winner combo.

This B.C STOCK collaboration has simple printed t-shirt design in an american casual style. Ideal to wear on an everyday style without looking too geeky. Actually, the design are cool enough that some might not even realize it’s a Dragon Ball design.
Japanese brands know how to make anime fashionable, more than simple goodies, this BC STOCK limited collection features good revisited basics to have in your wardrobe. You can’t go wrong with navy and white!

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For more information, check BC STOCK website

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