C3 Anime Festival Asia Singapore 2019 (#C3AFASG19), South East Asia’s biggest and most prestigious Japanese Pop Culture event, takes off on its three-day blockbuster experiential showcase in Singapore. With an AFA Airways theme this year, the festival rolls out a weekend of extensive curated content, offering non-stop surprises, programmes, competitions and a star-studded line-up of guests and celebrities for fans and J-Pop Culture enthusiasts. In its 12th edition, the C3 Anime Festival Asia Singapore 2019 was held from 29 November to 1 December.

The convention provides visitors with a myriad of merchandise, showcases and experience zones, as well as a mini stage (Akiba Stage) and the new AFA Play zone, a dedicated space for analog and digital gaming experiences curated for Japanese Anime lovers. The Day Stage hosts special anime screenings, talk shows and guest appearances throughout the day.

Visitors got to meet and Hear from top Seiyuus and Industry Experts. Seiyuus behind top anime titles will take the stage to share their insights with fans. They include: Ayahi Takagaki (from JoJo’s Bizarre Adventures), Aki Toyosaki (from K-ON!), Eriko Nakamura , Saki Fujita (from YuruYuri), Satomi Arai (from A Certain Scientific Railgun T), Asami Tano (from Zombie Land Saga), Satoshi Tsuruoka (from Fate/Grand Order), Reina Ueda, Azumi Waki (from Null & Peta), Miho Okazaki, Chikahiro Kobayashi (from That Time I Got Reincarnated as a Slime), Ai Kayano and Yoshitsugu Matsuoka (from Saekano the Movie: Finale and Sword Art Online Alicization: War of Underworld).

With Cosplay being a key element of J-Culture, festival goers met with celebrity cosplayers including Japan’s top cosplayer Enako, Baozi & Hana, Hakken, Hikarin, Hiko, Hiroto, Mon and Singaporean cosplayer Rithe. There are also wonderful fashion styles of eastern and Japanese elements spotted at the event.


We have also visited the famous ikebukuro Swallowtail café booth in C3AFA where guys well-dressed in butler uniforms greeted visitors “Okaerinasaimase – Welcome home” upon receiving their esteemed lords and ladies.  Their attentive and polite service is stellar as butlers are trained for 2 months on tea appraisal and good service. When you nearly finish your drink, you also do not have to lift a finger as one of the butlers will fill it up for you. They offer a select blend of tea exclusive to the café, such as Lilith and Orso to name a few. Overall, It’s a good pitstop for festival goers to rest and appreciate good tea and great service. Before leaving, visitors can also take a group picture with the butlers and take home a coaster souvenir. Swallowtail is the first butler café in Japan and a popular one. Their upcoming appearance will be in CharaExpo USA 2019, so catch them if you are there! For more information about Swallowtail Café, visit www.butlers-cafe.jp .

Overall, C3AFA has a lot more booths and thus more overcrowding in the walkways this year. With the addition of the new Swallowtail butler café booth this year makes a unique experience for visitors to unwind midst the busy crowds. We highly recommend coming to C3AFA despite the crowding and popularity of it all. There is so much to see and do to revel in the Japanese culture fandom!

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