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Check out the latest beauty news, tips, trends and ideas from Japan !

Revolution: “B IDOL” the brand of Yoshida Akari (NMB48 / AKB48) launches the Maegami Mascara

“A secret weapon that you wanted to make well before the launch of the brand, finally finished. " Akari Yoshida The bangs are an important part of a girl, the idol Akari Yoshida engages in an original product: A styling product in the form of mascara! Simply apply to the hair, this will not only fix the hair for a nice finish...

Kiko Mizuhara opens her youtube channel!

Kiko Mizuhara (American-Japanese model, actress, singer and designer) is one of the many Japanese celebrities who have followed the trend of having their own youtube channel. Joining the ways of Nozomi Tsuji and Rola, Kiko has already posted 4 videos on her channel. Her first video was an introduction, with a preview of the next videos (her daily life, these outings,...

A new International Gyaru Magazine ! : Papillon

In Japan, you can find many fashion magazines (Jelly, popteen, Ageha, EGG, ...) but it's not easy to be able to read them and understand the content EXCEPT if you are bilingual. A team of Gaijin Gyaru had a wonderful idea: Create their own magazine, to help people who love Gyaru fashion. Since the beginning of September 2019 you can...

“EASYLASH” A new collection for Dolly Wink!

The brand of the famous model Tsubasa Masuwaka celebrated its 10 years on November 24, 2019. Dolly Wink is well-known for its quality false eyelashes but also for these cosmetics offers us. At this occasion, they offer us a whole new collection of false eyelashes called "EASYLASH" with 4 different ranges. This collection released on November 14, 2019, consists of...

The larme-kei queen Tsubasa Masukawa breaks YouTube !

Earlier this year, Tsubasa Masukawa decided to create her Youtube channel to share her everyday life as an influencer, director and fashionistas. Coming from Gyaru Fashion, she's now into the "larme-kei" and even launched her very own brand after creating lots of beauty products : EAT ME, which was showcased during the Kansai Collection for its coming Fall/Winter Collection https://www.youtube.com/watch?v=IAc3Uen1Gas  

Perfect for Fall🍁Former AKB48, Kojima Mako launches her “haluhiroine”

Warm-toned colors, elegant lines, here is the clothing line created by Kojima Mako, former AKB48 member, who wanted you to become the heroine you want ! Forming by the finnish word "Halu" which means wish and "Heroine" representing women, this collection will help you to become the woman you want and forget the past.  This collection features automnal colors and simple...

Pokemon strikes again ! ⭐ Discover the newest collaboration with Anna Sui

After launching a clothing collection with H&M, nothing seems impossible for Pokemon ! Indeed, while releasing others products, the company is now collaborating with the worldwide famous brand Anna Sui ! Starting from August 17, 2019, this collaboration features "Otona Kawaii" items, which means "Adult and cute" items. In addition to smartphones and pouches, pass cases, towel handkerchiefs and ring notebooks that...

A revolution ? Let’s discover the Make-up Sheet by Panasonic

Panasonic recently released a completely new style of makeup, using new technologies to create a personalized make-up sheet. Let’s take a look at how Panasonic's technology is integrated into make-up to change our morning routine. How it works : A special mirror will scan your face and skin to analyze your skin condition and capture every skin spots, freckles,...

A Glossy and Shiny Look with VAVI MELLO

Meet the Valentine Box 3 Rose Moment, the latest VAVI MELLO Valentine Box palette from the Korean makeup brand CREE'MARE. It's currently available on the DHOLIC shopping site. The Valentine Box Series is a daily eye shadow palette consisting of 12 colors in matte, shimmer and glitter type. Here you can see swatches and names of each color. Let's check out this...

Fujita Nicole finally debuts on YouTube !

Japan's N°1 self-claimed baka-kawaii model Fujita Nicole, started officially her YouTube Channel. Fans have been waiting for years the opening of her YouTube Channel! Being one of the most popular influencers on Twitter, Instagram and even television, Fujita Nicole wants to reach a whole new audience through YouTube. Joining the famous Mikipon and Sekina Risa, she already has more 377k followers ! Maybe...

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