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Check out the latest beauty news, tips, trends and ideas from Japan !

Pokemon strikes again ! ⭐ Discover the newest collaboration with Anna Sui

After launching a clothing collection with H&M, nothing seems impossible for Pokemon ! Indeed, while releasing others products, the company is now collaborating with the worldwide famous brand Anna Sui ! Starting from August 17, 2019, this collaboration features "Otona Kawaii" items, which means "Adult and cute" items. In addition to smartphones and pouches, pass cases, towel handkerchiefs and ring notebooks that...

Neo-Gal Revolution

Do you remember this fashion style born in the early 90's called Gal (or Gyary ギャル)? When the Gals were popular, all of the adepts of this style were tanning their skin, dying their hair to gold and brown, and wearing impossible platform shoes with even more awesome clothes. With famous magazines such as EGG and Popteen, bringing new looks each month,...

Customized facial sheet masks

Easy to use and terribly efficient, face sheet masks – very popular in Japan – are slowly gaining the hearts of western girls. The ultimate snobbery? Customing yours by using your own lotion or toner. Leave on for ten minutes and win a radiant complexion! Try Muji's compressed sheet masks for a customized and highly cost-effective skincare routine. Le masque en tissu...

A revolution ? Let’s discover the Make-up Sheet by Panasonic

Panasonic recently released a completely new style of makeup, using new technologies to create a personalized make-up sheet. Let’s take a look at how Panasonic's technology is integrated into make-up to change our morning routine. How it works : A special mirror will scan your face and skin to analyze your skin condition and capture every skin spots, freckles,...

MAJOLICA MAJORCA Pure’s new lipsticks !

When you think there is no way to innovate more about lipstick, the brand "MAJOLICA MAJORCA Pure" surprises us! The line of cosmetics "MAJOLICA MAJORCA Pure" came with a release entitled "Kiss NEO" which was released on February 21, 2018. This new collection comes with an innovation in texture and color. As you combine this line of lipsticks along with...

Pastel Hair x Flower Crowns : The Hottest Trends

As Japan continually introduces new styles and awesome trends into the world, summer is a most inspiring season where every fashion fantasm can become reality. One of the hottest and summer-y phenomenon of this year is the pastel hairstyle spotted on many young people in the streets who have been dying their hair light, using shades such as baby pink...

Vogue Fashion’s Night Out 2015 – Japan

Glitz, glamour and glitter: join the Tokyo fashion world’s most important annual extravaganza as fashionistas, models, editors, stars and designers flood the boutiques of Omotesando for Vogue Fashion’s Night Out. Vogue editor-in-chief Anna Wintour conceived Fashion's Night Out as a globe-straddling nocturnal celebration of the glories of haute couture (and its related pastime, shopping). This year in Tokyo, the 12th of...

Anna Sui and Tokyo Disney Resort team up for luxurious new collaboration!

For the first time ever, Anna Sui released a collab collection with Disney! This features Minnie and Daisy. The first set was released just a few days ago with another set coming out on Halloween! 【Tote Bag】1,900円 (Tax Included) The first set features butterfly charms in the color unique to the Anna Sui brand. This casual and beautiful bag has Minnie and...

A Glossy and Shiny Look with VAVI MELLO

Meet the Valentine Box 3 Rose Moment, the latest VAVI MELLO Valentine Box palette from the Korean makeup brand CREE'MARE. It's currently available on the DHOLIC shopping site. The Valentine Box Series is a daily eye shadow palette consisting of 12 colors in matte, shimmer and glitter type. Here you can see swatches and names of each color. Let's check out this...

The larme-kei queen Tsubasa Masukawa breaks YouTube !

Earlier this year, Tsubasa Masukawa decided to create her Youtube channel to share her everyday life as an influencer, director and fashionistas. Coming from Gyaru Fashion, she's now into the "larme-kei" and even launched her very own brand after creating lots of beauty products : EAT ME, which was showcased during the Kansai Collection for its coming Fall/Winter Collection https://www.youtube.com/watch?v=IAc3Uen1Gas