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Beauty

Neo-Gal Revolution

Do you remember this fashion style born in the early 90's called Gal (or Gyary ギャル)? When the Gals were popular, all of the adepts...

Sweet n’ Girlie New Fashion Style

Have you already heard about this new Fashion Style called "Sweet n'Girlie" ? More than just Kawaii Lolita Fashion or Gyaru Fashion, this new...

Pastel Hair x Flower Crowns : The Hottest Trends

As Japan continually introduces new styles and awesome trends into the world, summer is a most inspiring season where every fashion fantasm can become...

Nail Art for summer

Nail Art lovers, nails beauty adepts, you might be crazy about this new Anna Sui Beach Summer 2015 Collection. Probably by far the hottest...

Beauty trend : back to natural

No matter the category of style, who has never been impressed by the effort put into details by Tokyo girls? Make-up, hair style, clothes,...

The hand towel (tenugui)

If you’ve ever been in Japan during the Summer, you know what we’re talking about. You even probably already bought one of those heavy...

Customized facial sheet masks

Easy to use and terribly efficient, face sheet masks – very popular in Japan – are slowly gaining the hearts of western girls. The...

The earpick

Hygiene is a serious a business in Japan, even in the tightest nooks! Not very popular in the West, where cotton swabs are a...

The foaming net

Also called “bubble maker“, this little net – that can be found in every Japanese bathroom – helps you to get a whole lot of soft...

Cuticle pumice stone

Warning: to try it is to adopt it! This Japanese manicurists’ favorite tool, real cuticle “eraser“, can be used after bath or with a...

Latest news

Her lip to by Kojima Haruna

One of the original AKB48 members, Kojima Haruna, created the brand "Her lip to" which appeared in a limited time pop-up shop last month...
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