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Check out the latest beauty news, tips, trends and ideas from Japan !

Neo-Gal Revolution

Do you remember this fashion style born in the early 90's called Gal (or Gyary ギャル)? When the Gals were popular, all of the adepts of this style were tanning their skin, dying their hair to gold and brown, and wearing impossible platform shoes with even more awesome clothes. With famous magazines such as EGG and Popteen, bringing new looks each month,...

Sweet n’ Girlie New Fashion Style

Have you already heard about this new Fashion Style called "Sweet n'Girlie" ? More than just Kawaii Lolita Fashion or Gyaru Fashion, this new trend is an extremely sweet and soft feminine style, a doll-like one and even dark/gothic at the time, but most of all it's about being always cute without being childish. While the Sweet n'Girlie style is getting more...

Pastel Hair x Flower Crowns : The Hottest Trends

As Japan continually introduces new styles and awesome trends into the world, summer is a most inspiring season where every fashion fantasm can become reality. One of the hottest and summer-y phenomenon of this year is the pastel hairstyle spotted on many young people in the streets who have been dying their hair light, using shades such as baby pink...

Nail Art for summer

Nail Art lovers, nails beauty adepts, you might be crazy about this new Anna Sui Beach Summer 2015 Collection. Probably by far the hottest and most inspiring line of this season ! Featuring 50 new shades, divided into four different categories, from shimmer to pearl, including creamy and chocolate-like, along with some new nail art pens to perfect it all,...

Beauty trend : back to natural

No matter the category of style, who has never been impressed by the effort put into details by Tokyo girls? Make-up, hair style, clothes, nails. Their reputation is not to be done. But recently, they seem to have turned to an aesthetic that is a lot more natural. Simple trend or true evolution? I remember my first time in the...

The hand towel (tenugui)

If you’ve ever been in Japan during the Summer, you know what we’re talking about. You even probably already bought one of those heavy cotton handkerchiefs. Because, yes, from July to August, the Japanese tropical climate is all about wiping the sweat from your lovely forehead… During the rest of the year, you can always use this nicely printed...

Customized facial sheet masks

Easy to use and terribly efficient, face sheet masks – very popular in Japan – are slowly gaining the hearts of western girls. The ultimate snobbery? Customing yours by using your own lotion or toner. Leave on for ten minutes and win a radiant complexion! Try Muji's compressed sheet masks for a customized and highly cost-effective skincare routine. Le masque en tissu...

The earpick

Hygiene is a serious a business in Japan, even in the tightest nooks! Not very popular in the West, where cotton swabs are a major institution, the earpick is an inescapable tool in the land of the Rising Sun. Want some proof? Take a look yourself… Le cure-oreille On ne plaisante pas avec l’hygiène au Japon et ce, jusque dans les moindres...

The foaming net

Also called “bubble maker“, this little net – that can be found in every Japanese bathroom – helps you to get a whole lot of soft and thick lather from a very small amount of facial cleanser. As well as being a money saver, the foaming net prevents from rubbing face wash (soap, gel, cream or powder) directly onto the skin,...

Cuticle pumice stone

Warning: to try it is to adopt it! This Japanese manicurists’ favorite tool, real cuticle “eraser“, can be used after bath or with a small amount of cuticle gel remover (our favorite, the Instant Cuticle Remover, by Sally Hansen). With a few circular and gentle movements, it will push back cuticle and get rid of dead skin at the...
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