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Check out the latest beauty news, tips, trends and ideas from Japan !

Asia Beauty Trend: How To Get Perfect Brows Without Makeup

Have you ever heard of eyebrow embroidery? Learn all about this new beauty trend that is making waves around the world. Wouldn't it be nice if you could have effortless perfect brows every time without any makeup. Eyebrows frame a person's face and accentuate the naturally beautiful features.  In fact, perfectly groomed eyebrows can make you look younger, giving you...

Asia Beauty Trend – How Japanese Women Upkeep Their Youthful Looks

Have you ever wondered how Japanese women (and men) upkeep their youthful looks? Their secret is dermal fillers. The global facial aesthetics market was worth US$2.5 billion in 2013 and – growing at an 11% CAGR from 2013 to 2020 – is expected to be worth US$5.4 billion by 2020. Unlike consumers in countries such as China and South Korea,...

15 Nail Art that will do wonders this winter

“Nail Art is the new Lipstick”. In Fashion all the quotes are always true, but never before one have been so out of time. Always trendy, no matter the season, the Nail Art is a must-have for every girl who’s taking care of every details. Take a look at this quick selection and get inspired for this winter too: Winter Wonderland: Try...

THE BODY SHOP JAPAN x Sebastian Masuda 

To celebrate its 25th anniversary, the brand THE BODY SHOP JAPAN offers a special line of products through an extraordinary collaboration with the master of the Kawaii culture: Sebastian Masuda (6%DOKIDOKI / Kawaii Monster Café, etc). With a collection of ultra-colored beauty products and a strong vision proclaiming that “Art can change the world”, discover this amazing collaboration, available on sale this...

Vogue Fashion’s Night Out 2015 – Japan

Glitz, glamour and glitter: join the Tokyo fashion world’s most important annual extravaganza as fashionistas, models, editors, stars and designers flood the boutiques of Omotesando for Vogue Fashion’s Night Out. Vogue editor-in-chief Anna Wintour conceived Fashion's Night Out as a globe-straddling nocturnal celebration of the glories of haute couture (and its related pastime, shopping). This year in Tokyo, the 12th of...

Neo-Gal Revolution

Do you remember this fashion style born in the early 90's called Gal (or Gyary ギャル)? When the Gals were popular, all of the adepts of this style were tanning their skin, dying their hair to gold and brown, and wearing impossible platform shoes with even more awesome clothes. With famous magazines such as EGG and Popteen, bringing new looks each month,...

Sweet n’ Girlie New Fashion Style

Have you already heard about this new Fashion Style called "Sweet n'Girlie" ? More than just Kawaii Lolita Fashion or Gyaru Fashion, this new trend is an extremely sweet and soft feminine style, a doll-like one and even dark/gothic at the time, but most of all it's about being always cute without being childish. While the Sweet n'Girlie style is getting more...

Pastel Hair x Flower Crowns : The Hottest Trends

As Japan continually introduces new styles and awesome trends into the world, summer is a most inspiring season where every fashion fantasm can become reality. One of the hottest and summer-y phenomenon of this year is the pastel hairstyle spotted on many young people in the streets who have been dying their hair light, using shades such as baby pink...

Nail Art for summer

Nail Art lovers, nails beauty adepts, you might be crazy about this new Anna Sui Beach Summer 2015 Collection. Probably by far the hottest and most inspiring line of this season ! Featuring 50 new shades, divided into four different categories, from shimmer to pearl, including creamy and chocolate-like, along with some new nail art pens to perfect it all,...

Beauty trend : back to natural

No matter the category of style, who has never been impressed by the effort put into details by Tokyo girls? Make-up, hair style, clothes, nails. Their reputation is not to be done. But recently, they seem to have turned to an aesthetic that is a lot more natural. Simple trend or true evolution? I remember my first time in the...