Culture

OTOZAWA – Journey into the beats of Japan

You are about to embark on an unforgettable musical journey under the masterful guidance of music producers Dozan Fujiwara and Yukihiro Isso. In November, 16th (Mon.), 17th (Tue.) and 18th (Wed.), OTOZAWA offers a wide...

Shibuya 109 Celebrates 40 with New Logo!

One of the most iconic landmarks in Japan, the Shibuya 109 shopping mall will be celebrating its 40th anniversary next year. It has been the jfashion mecca for all sorts of styles and has...

Kim Kardashian’s “Kimono”; More Like #Kimohno

Last week, Kim Kardashian announced a new line of shapewear called "Kimono". We all know the original kimono as the national ceremonial dress of Japan. Kim's "Kimono" looks nothing like the original article of...

Genderless Kei : More than a simple trend

Fashion has always been more than just the clothing and accessories that we wear and own. It’s been a statement of one’s self. It has become art. It’s even been part of major movements...

Win tickets for Japan Expo Paris 2018!

Hello everyone! Only 3 weeks until Japan Expo Paris 2018 and we offer to our followers the opportunity to win 5 invitations to access to the biggest event of Japanese culture in Europe ! How to...

#HairWeGo with Pantene Japan

For many people, whether you’re into an alternative fashion or not, hair is important. It’s one of the first things people see when looking at you. How you look and dress is usually completed...

Looking for a Halloween Party in Tokyo ? Try IkeHalo !

The Ikebukuro Halloween Cosplay Festival, which started in 2014, is one of the largest Halloween events in Japan. The festival takes place on the streets east of Ikebukuro station in Tokyo - an area...

Throwback on the trends and subcultures that marked the Heisei Era.

  This month, Japan celebrated the beginning of the new Reiwa era. Heisei, the former era, lasted for 30 years (from 1989 to 2019), and between economic boom, recession and globalization, saw the emergence of...

Mika Ninagawa x Ichikura x Aoi Morikawa

Known for her vibrant and colorful photos, famous Japanese photographer Mika Ninagawa collaborated with young Japanese actress/model Aoi Morikawa and the the brand Ichikura to promote their "Kimono 2nd Collection". This time there are seven...

Stand with Working Women with #KuToo

For a lot of jobs, both men and women are required to wear business attire. This includes suits, ties and nice shoes. But all that isn't necessary for the job hunting part. In Japan,...