Fashion

Throwback on the trends and subcultures that marked the Heisei Era.

  This month, Japan celebrated the beginning of the new Reiwa era. Heisei, the former era, lasted for 30 years (from 1989 to 2019), and between economic boom, recession and globalization, saw the emergence of...

Spring season for cute flowers Bra !

The brand Izumi Body labo in their ranges Glamorous Princess which is for plus-size women, have come out 3 cute new lingeries sets. This cute and colored Flower Pattern bra is only 1,994 yens (taxes...

Sailor Moon and WEGO 25th Anniversary Collaboration Collection !

Both Sailor Moon and WEGO are celebrating their 25th anniversary this year ! They decided to release a special collaboration for this occasion. A very simple and everyday wearable collection ! 【Sailor Print T-Shirt - 3,229 yens...

Catch Pikachu and Other Pokemon with this Adorable Collab with H&M!

From H&M (Henneth & Maurits Japan), comes the most adorable collaboration with Pokemon. Even after over 20 years, Pokemon is still one of the most popular franchises for not just kids but for adults...

FORGIVE ME Collection by Urbangarde’s Yoko Hamasaki Debuted For a Limited-time at Laforet Harajuku!

Yoko Hamasaki, lead vocal of the group Urbangarde, produced a new brand "FORGIVE ME" in a limited time shop in Laforet Harajuku 2F from May 12 (Sun) to May 15 (Wed). The concept is "clothing...

Make a Simple and Cute Spring Outfit with White Leggings!

Leggings are still as popular as ever, even in the warmer weather. Many people wear black, especially in the winter. But have you ever tried making an outfit with white leggings? We'll show you some...

ACDC RAG Add “LONG Tulle Skirt” Series to Their 2019 Spring and Summer Collection

From everyone's favorite affordable Harajuku brand, ACDC RAG, comes a new addition to their 2019 Spring and Summer Collection! ACDC RAG has introduced the "LONG Tulle Skirt" series in four colors. Let's check them...

Tokyo Glamourous Pocchari Collection 2019

Body standards in Japan are a bit extreme, given the data that Japan follows stricter obesity standards compared with Western countries. Runways have often been categorized as non-compliant for plus-size fashion. To tackle negative body...

“Poccha” and colorful ! Clette Spring Collection 2019

Spring is here ! And the brand "Clette" showed new clothes for their collection ! 【Cut Long dress - 3,240円 (taxes included)】 【Knit Pullover Top - 3,564円 (taxes included)】 This spring collection has lots of colors :...

Seiko Omori x merry jenny x Saikakunachan Triple Collab Pop Up in RAW PINK...

Singer and songwriter, Seiko Oomori, teamed up with the brand merry jenny and a contemporary artist for an amazing triple collaboration in the pop-up "RAW PINK STORE by Saikakunachan"! The collection was released March...