Fashion

Korea invades Japan ! Discover Chuu in Chucla

The Harajuku shop "Chucla by SPINNS" added a new brand to their stock from the Korean fashion brand "Chuu"! "Chuu" is a Korean brand that is gaining popularity among women in their teens and 20s...

Emotion Sweaters by PUNYUS and Renewal open of the Nagoya Parco’s Store

Few weeks ago, Punyus launched its Spring/Summer Collection 2019. New season means new sweater and what better than have an "emotion sweater" to express your feeling of the day ! 【Love , Oko , Wara and...

Red Velvet x WEGO Collaboration

Calling all K-Pop fans! The popular female group Red Velvet just finished their first Japanese tour and was a huge success! So much that they made a collab with WEGO. One part of the collaboration...

Her lip to by Kojima Haruna

One of the original AKB48 members, Kojima Haruna, created the brand "Her lip to" which appeared in a limited time pop-up shop last month in a Isetan Shinjuku store. Her lip to's style follows elegance...

Genderless Kei : More than a simple trend

Fashion has always been more than just the clothing and accessories that we wear and own. It’s been a statement of one’s self. It has become art. It’s even been part of major movements...

Namie Amuro x H&M 2018 Resort Collection

Pop sensation Namie Amuro is the face of H&M’s 2018 Resort Collection. Amuro, who will retire later this year after a career that has spanned 25 years, is a superstar in Japan and around...

A New Lolita Bible Has Appeared – Le Panier!

The Jfashion world was shaken when KERA and Gothic & Lolita Bible announced their ending of publications last year. Everyone thought that alternative fashions were in trouble. Especially with the rise of mass-produced and...

Shibuya 109 Celebrates 40 with New Logo!

One of the most iconic landmarks in Japan, the Shibuya 109 shopping mall will be celebrating its 40th anniversary next year. It has been the jfashion mecca for all sorts of styles and has...

All about curves ! La Farfa x Wacoal Underwear Collection

Earlier this month, the plus-size magazine "La Farfa" and the brand "Wacoal" organized a special night event in order to introduce their newest collaboration "La Farfa Underwear Lab". The runway models were La Farfa's plus-size...

Who to follow on social networks to be trendy?

You dream all to put a foot in Harajuku, the holy place of fashionistas in Tokyo, but do you know who are the key figures of Japanese fashion? In this first part, drop your eternal...