Fashion

adidas Originals x HYKE collaboration

The famous casual sportswear line announced a collaboration with the Japanese brand HYKE untitled "adidas Originals by HYKE". Both brands brought their own personality into this work to propose shoes, clothes and even accessories....

Beauty trend : back to natural

No matter the category of style, who has never been impressed by the effort put into details by Tokyo girls? Make-up, hair style, clothes, nails. Their reputation is not to be done. But recently,...

A Korean touch in Vogue Japan

Vogue Japan's February 2015 edition featured "Techno Brigade", a fashion story inspired by Korean pop culture. Styled by Anna Dello Russo, Vogue Japan editor, this Korean touch brings a breath of fresh air in Japan fashion press. This...

Tokyo Runway SS 2015

On Valentine’s Day, Yokohama Arena welcomed the semi-annual fashion event Tokyo Runway to present its show for the Spring Summer 2015 season. This apparel trade show was used to be named "Kobe Collection in Tokyo" and renamed...

Japanese accessories stories

You probably already know it, but Japan truly is accessory’s paradise. Hats, socks, scarves, bags or gloves are everywhere and light up every Japanese boys and girls outfits. If you like original pieces of...

New Year’s Eve fashion: dress to impress!

Every year, the struggle to find a perfect looking outfit for holiday season parties is unavoidably coming back. And after hours of shopping, we all finally buy the same little black dress, sparkly shoes and...

Anrealage x Attack on Titan

The fashion brand Anrealage is launching an exclusive unisex t-shirt collection in collaboration with the manga series Attack on Titan. Kunihiko Morinaga, designer of the brand Anrealage, made its Paris collection debut last September featuring an advanced...

Socks: a Japanese fashion statement

Everyone knows about the 1990’s Japanese high school girls strong affection for baggy or loose socks. If the trend is a bit outdated today, Japanese girls still seem to see the fashion potential of...

Japan cutest fashion characters

Japan, promise land of the kawaii culture is providing to the world its dose of  cuteness.  Magazines and brands are always searching for new illustrators. As in fashion, the cute pinup / baby dollish...

Umbrella Mania

The rainy season has just started in Japan and will not stop until July. In September we also will have the typhoon season, which is far from a nice climatic condition to go on...