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Halloween is coming! Did you know that Halloween is celebrated in Japan too? Yes,only in a different way. Let's dive into this theme! As everyone knows, Halloween is a very celebrated date in the USA where children go the streets from house...
You dream all to put a foot in Harajuku, the holy place of fashionistas in Tokyo, but do you know who are the key figures of Japanese fashion? In this first part, drop your eternal (yes, let’s say it) images...
With the huge hit that is Pokémon GO, those little creatures have never been trendier since the past few years. So get ready to discover all those pieces and to wear them all! Pokémon×Yummy Mart Celebrating Pokémon’s 20th anniversary, the well-known brand...
With “prettiness” and “strength” as key words, Katie’s main goal is to dress women with a free and spirited heart. Inspired by love for music, vintage dolls, fabric patches and especially frilly ones and lace above else, the Japanese...
With winter coming very soon, let’s focus on one promising fashion brand: EATME. Own by the well-known model Tsubasa Masuwaka, this clothing line comes straight from the universe of Alice in Wonderland, with, however, a very mature direction. With a style...
Do you know the Japanese fashion brand Candy Stripper? No? Then discover it right here, right now! With one daring concept: “No Rule, No Gender, No Age”, the brand designed by Yoshie Itabashi offers this winter an oh-so-dashing collection. Far from...
This autumn, one of the dreamiest collection ever will come true. In collaboration with the popular television anime series “Puella Magi Madoka Magika”, the ultra girly and stylish fashion brand LIZ LISA will features gorgeous one piece dresses, skirts,...
Do you remember this fashion style born in the early 90's called Gal (or Gyary ギャル)? When the Gals were popular, all of the adepts of this style were tanning their skin, dying their hair to gold and brown, and wearing impossible...
Have you already heard about this new Fashion Style called "Sweet n'Girlie" ? More than just Kawaii Lolita Fashion or Gyaru Fashion, this new trend is an extremely sweet and soft feminine style, a doll-like one and even dark/gothic...
As Japan continually introduces new styles and awesome trends into the world, summer is a most inspiring season where every fashion fantasm can become reality. One of the hottest and summer-y phenomenon of this year is the pastel hairstyle...

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GU and Sailor Moon : Round 2 – Winter edition !

Sailor Moon themed clothes at affordable prices? GU, the sister brand of Uniqlo, fulfilled the dream of all fans of the 1992 anime series Sailor...