Pop sensation Namie Amuro is the face of H&M’s 2018 Resort Collection. Amuro, who will retire later this year after a career that has spanned 25 years, is a superstar in Japan and around the world. She is a role model to women of many generations and has been chosen as the face of H&M’s campaign as they actively work to promote women’s empowerment and diversity.

The collection will feature a relaxed sky blue color and soft floral patterns and encompass a feminine, sophisticated style. Prices will range from ¥1,299 to ¥7,499 and include tops, bottoms and jackets.

The collection is available online and in-stores in Japan, Hong Kong, Taiwan and Macau.


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