Take your favorite treat with you wherever you go!


The popular Japanese fish-shaped cake, taiyaki, is normally filled with red bean. Or custard. Or ice cream. But did you know you can fill it with your belongings?

Introducing the new Hokuhoku Daibaku Rucksack from Village Vanguard shaped as – you guessed it – the popular taiyaki treat!

There are plenty of inside pockets to store your possessions and the exterior looks so plump and soft, you might mistake the bag for the real thing!

Available from Village Vanguard’s online store for just  ¥ 4,860 (including tax), this bag makes the perfect gift for family or friends – or keep it for yourself!

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