Fashion

Gyaru fashion in the spotlight at Japan Touch Lyon 2019!

During the Japan Touch Lyon, the Gal-Unit "Gyaransu" promoted the Gyaru style throughout the weekend through various activities. https://www.youtube.com/watch?v=YJsLCjI45aE But first of all what is a...

The larme-kei queen Tsubasa Masukawa breaks YouTube !

Earlier this year, Tsubasa Masukawa decided to create her Youtube channel to share her everyday life as an influencer, director and fashionistas. Coming from Gyaru...

NEGLECT ADULT PATiENTS is back with its anti-adult philosophy !

UNiSEX and ANTi ADULT famous brand "NEGLECT ADULT PATiENTS" runway during Rakuten Fashion Week Tokyo showed ready-to-wear outfits, which is pretty rare during the...

Between traditions and modernity – YOSHIKIMONO strikes again during Rakuten Fashion Week

The kimono brand, “YOSHIKIMONO” graced the opening of Rakuten Fashion Week TOKYO 2020 S/S today. Artist, YOSHIKI, transmitted the Japanese tradition of “KIMONO”, under the...

The kawaii seiyuu Ogura Yui collaborates with HONEY CINNAMON 🧸

The collaboration between HONER CINNAMON and the voice actor artist Yui Ogura is named "HONEYui" went out earlier this month ! This collection features...

La Farfa Shoes – Because Pocchari should enjoy feminine shoes as well !

The plus-size oriented magazine "La Farfa" released its official shoes brand called "La Farfa Shoes" ! La Farfa model Momo-chan has co-developed stylish pumps and...

Beauty

The larme-kei queen Tsubasa Masukawa breaks YouTube !

Earlier this year, Tsubasa Masukawa decided to create her Youtube channel to share her everyday life as an influencer, director and fashionistas. Coming from Gyaru...

Perfect for Fall🍁Former AKB48, Kojima Mako launches her “haluhiroine”

Warm-toned colors, elegant lines, here is the clothing line created by Kojima Mako, former AKB48 member, who wanted you to become the heroine you...

Pokemon strikes again ! ⭐ Discover the newest collaboration with Anna Sui

After launching a clothing collection with H&M, nothing seems impossible for Pokemon ! Indeed, while releasing others products, the company is now collaborating with the...

A revolution ? Let’s discover the Make-up Sheet by Panasonic

Panasonic recently released a completely new style of makeup, using new technologies to create a personalized make-up sheet. Let’s take a look at how Panasonic's...

Culture

Looking for a Halloween Party in Tokyo ? Try IkeHalo !

The Ikebukuro Halloween Cosplay Festival, which started in 2014, is one of the largest Halloween events in Japan. The festival takes place on the...

Kim Kardashian’s “Kimono”; More Like #Kimohno

Last week, Kim Kardashian announced a new line of shapewear called "Kimono". We all know the original kimono as the national ceremonial dress of...

#HairWeGo with Pantene Japan

For many people, whether you’re into an alternative fashion or not, hair is important. It’s one of the first things people see when looking...

Throwback on the trends and subcultures that marked the Heisei Era.

  This month, Japan celebrated the beginning of the new Reiwa era. Heisei, the former era, lasted for 30 years (from 1989 to 2019), and...